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In a new study conducted to measure the Tiffany 1837 Hoop earrings competence of luxury jewelry and watch brands, TAG Heuer and Tiffany and Co. came out at the top of their categories.
National Jeweler notes that the L2 Luxury Lab of the New York Return to Tiffany heart tag Charm and bracelet (NYU) Stern School of Business designed the "Digital IQ" ranking system to measure digital competence. The study covers the jewelry and watch categories as well as other sectors including automobiles, beauty and skincare, credit cards and more.
Luxury watch brand TAG Heuer was the only watch brand to rank in the Genius category. According to the study, "great search Atlas earring Peretti Teardrop bracelet and thoughtful user interface lift TAG Heuer over mega-brand Rolex."
Tiffany and Co. was the highest-ranking jewelry Tiffany Cushion Hoop earrings at No. 13. With a Elsa Peretti Open Heart bracelet of 129, it was placed in the "Gifted" class. The study noted that Tiffany's "elegant e-commerce platform and visually oriented product search" helped the luxury jewelry brand to attain the top ranking among jewelry brands.
Companies in the Gifted class received scores between 110 and 140, with the designation meaning that the brands' sites are crawlable, brand-enhancing and e-commerce enabled, and that the brands are also experimenting with a variety of Web applications.